I’m not saying there’s zero cut corners here, but the Swiss label is legally protected.Īnd of course, less shortcuts are taken with their higher-end models than their affordable ones (applied logos vs printed logos, as one example).Īt 39mm, the Le Locle is an elegant dress watch that suits most wrists. They have great design value and they offer a range of movements, from cheap quartzes to their own mechanicals.īeing part of the massive Swatch Group gives Tissot the benefits of economy of scale, so they’re able to serve up the Swiss Made logo at low costs. Overall, Tissot is a good entry-level Swiss brand. For Tissot fans and rare watch collectors alike, the unsolved mystery of Stewart’s referenceless Tissot also adds compelling lore to the brand. Just as Sean Connery’s aspirational glamour captured the Rolex brand, Stewart was an everyman. I like to describe Tissot by comparing it to its most famous wearer in pop culture: James Stewart in Rear Window. Of course, having been adopted into the powerful Swatch family helped make this possible. Unlike other Swiss heritage brands that’ve remained affordable, Tissot managed to stay in Switzerland. Tissot is a Le Locle original dating back to 1853. Here they are, in no particular order! Tissot Whether they’re high-priced Swiss hard-hitters or budget brands, each select has something unique to offer. The brands in this roundup represent a gamut of price points. And at least for the ones we’ve included here, they’ve kept their unique brand identity.
Often, they were their own brand with their own history before being adopted. Brands like this are similar to a fashion diffusion line, but better. Some serve as mid-priced brands for a bigger watch group, allowing for Swiss craftsmanship at lower prices.
However, not all Swiss brands are manufacturers of seemingly unattainable timepieces. These brands, and many like them, are objectively high-caliber, undeniably artisanal, and historically important. Patek is an auction house darling, while Rolex is the most recognized watch brand in the world. Horology’s deep historical roots in Switzerland has made the “ Swiss made” moniker highly coveted in watch collecting. We’ve rounded up 20 topnotch Swiss brands, all slender wrist friendly, and at a range of price points. We’ve rounded up the best Swiss brands you can buy from right now.Ĭonsidering a Swiss watch? You’re in the right place. Considering a Swiss watch? You’re in the right place.
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